Smartify
A-Z Smart Home App, Guidance
for All Your Smart Home Options.
View Case Study
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01
The Problem
Like so many others, I have a demanding job that keeps me busy all day, so I always look for ways to save time. I was excited about smart home products to increase efficiency, but living in a rental apartment, I worried about making permanent changes. The process seemed complicated and expensive, so I gave up on the idea.
When I had the chance to design an app, I thought of Smartify. An app that offers a fresh approach to smart homes, guiding users in transforming their spaces by identifying device upgrades and offering tailored recommendations. With step-by-step instructions and a robust management system, Smartify makes the process simple and accessible, ensuring everyone can enjoy the benefits of a smart home.
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The vision of the app is helping individuals with varying levels of technological comfort adopt smart home practices that enhance their lives. By automating daily routines and reducing the mental burden of managing numerous tasks, Smartify aims to create more time for meaningful activities.
The app aspires to boost confidence and openness to learning new skills, making the smart home experience smooth, convenient, and accessible for everyone.
02
Opportunities & Challenges
Challenge 1 #
Technological Confidence:
People often hesitate to engage with unfamiliar technologies, fearing complexity and failure.
Challenge 2 #
AI Integration:
The emergence of AI has created both fear and fascination, making it crucial to harness technology positively amidst uncertainties.
Challenge 3 #
Time Management:
There is a growing need to maximize time and achieve work-life balance without feeling overwhelmed.
Challenge 4 #
security & privecy challenge
Ensuring robust security and privacy is crucial to protect user data and build trust.
Challenge 5 #
Digital Overload:
In a tech-saturated world people can feel overwhelmed by the sheer volume of digital options, hindering adoption of smart home solutions.
Challenge 6 #
Community Building:
Foster a supportive community where users can share experiences and tips, reducing the fear of
new technology.
Challenge 7 #
Automation Acceptance:
Introducing new habits and automating mundane tasks must be done in a way that feels seamless and beneficial.
Opportunity 1 #
Step-by-Step Guidance:
Provide clear instructions and support throughout the transformation process, building user confidence.
Opportunity 2 #
Simplification:
Create an intuitive interface that demystifies smart home technology, making it accessible and easy to understand.
Opportunity 3 #
Habit Integration:
Leverage existing habits to introduce new, automated routines that reduce mental load and free up time for important tasks.
Opportunity 4 #
Holistic Solutions:
Develop a comprehensive solution that covers the entire journey from learning and planning to implementation and management.
Opportunity 5 #
Customization:
Offer different levels of smart home integration, catering to various financial investments and automation preferences.
Opportunity 6 #
Home Repositioning:
The COVID-19 pandemic has redefined the role of the home, highlighting the need to maintain control and avoid feeling left behind.
Opportunity 7 #
Professional Support:
Include access to expert advice and services for users needing additional assistance, ensuring a smooth transition to a smart home.
Opportunity 8 #
Insights and Resources :
Provide ongoing Insightsand updates about the latest smart home technologies and trends, empowering users to continuously improve home.
Challenge 1 #
Technological Confidence:
People often hesitate to engage with unfamiliar technologies, fearing complexity and failure.
Challenge 3 #
Community Building:
Foster a supportive community where users can share experiences and tips, reducing the fear of
new technology.
Challenge 2 #
Digital Overload:
In a tech-saturated world people can feel overwhelmed by the sheer volume of digital options, hindering adoption of smart home solutions.
Opportunity 1 #
Step-by-Step Guidance:
Provide clear instructions and support throughout
the transformation process, building user confidence.
Opportunity 2 #
Insights and Resources :
Provide ongoing Insightsand updates about the latest smart home technologies and trends, empowering users to continuously improve home.
Opportunity 3 #
Home Repositioning:
The COVID-19 pandemic has redefined the role of the home, highlighting the need to
maintain control and avoid
feeling left behind.
With an understanding of Design Thinking, smart home options, and the numerous possibilities running in my mind for a one-stop smart home app,
I conducted a survey with over 90 individuals aged 25 to 63 to gather insights on their interests and challenges regarding smart home systems.
03
Surveys
You are now entering ( Surveys ) section
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03
Surveys
Gauge interest in smart home technology
Identify key concerns and challenges
Determine desired features and functions
Evaluate barriers to incorporate technology
Understand user expectations
Collect feedback on existing solutions
Explore user experiences and preferences
Assess market demand for new features
( smartify mobile & web )
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Gauge interest in smart technology
Identify key challenges
Determine desired features
Assess barriers to adopting novelty
Understand user expectations
Collect feedback on existing fixes
Explore user preferences
Assess market demand for features
( smartify mobile & web )
01 / 01
( smartify mobile & web )
01 / 02
03
Surveys
With an understanding of Design Thinking, smart home options, and the numerous possibilities running in my mind for a one-stop smart home app,
I conducted a survey with over 90 individuals aged 25 to 63 to gather insights on their interests and challenges regarding smart home systems.
( smartify mobile & web )
01 / 02
03
Surveys
With an understanding of Design Thinking, smart home options, and the numerous possibilities running in my mind for a one-stop smart home app,
I conducted a survey with over 90 individuals aged 25 to 63 to gather insights on their interests and challenges regarding smart home systems.
Gauge interest in smart home technology
Identify key concerns and challenges
Determine desired features and functions
Evaluate barriers to incorporate technology
Understand user expectations
Collect feedback on existing solutions
Explore user experiences and preferences
Assess market demand for new features
( smartify mobile & web )
02 / 02
( smartify mobile & web )
03 / 03
Insight 1 : High interest in smart home systems
A significant number of respondents expressed interest in smart home systems, with many finding the concept intriguing and a considerable portion being very enthusiastic about the technology.
High interest in smart
home systems
A significant number of respondents expressed interest in smart home systems, with many finding the concept intriguing and a considerable portion being very enthusiastic about the technology.
( smartify mobile & web )
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04
User Persona
Based on the quantitative and qualitative data from the survey results, I defined detailed user personas: Romi, a 33-year-old marketing specialist - main persona, and Daniel, a 35-year-old IT project manager - secondary persona.
This helps me better understand and empathize with my primary user groups, allowing me to prioritize goals according to their needs
Main Persona
“ I want a home that frees me from chores, so I can enjoy more time with my family”
05
User Journey Map
To better understand users day-to-day tasks and where Smartify can make a difference, I created both current and desired user journey maps. This process helped me identify unnecessary steps and gain a deeper understanding of how Smartify can improve daily tasks, leading to a smoother user experience.
Current Hero Journey Map
( smartify mobile & web )
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Hero Does
Hero Thinks
Hero Feels
( smartify mobile & web )
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Hero Does
Hero Thinks
Hero Feels
We (The App) Say
You are now entering ( Wireframing ) section
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An essential step in the design process, One of the advantages of creating low-fidelity wireframes was establishing the site structure early on, while visualizing the app's layout and functionality.
It also allowd me to identify usability issues and ensure the design aligns with user needs.
06
Wireframing
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01
The Problem
The road to achieving a smart home often feels complicated and expensive, causing 63% of users to abandon the idea. Additionally, tenants in rental apartments worry about making permanent changes to their living spaces.
Smartify was created to address these challenges by simplifying onboarding for non-technical users, providing tailored guidance, and reducing frustration during the setup process. With its robust management system, Smartify makes smart homes accessible and easy to manage for everyone.
Smartify
Your All-in-One Guide to Smart Home Setup and Control
02
Opportunities & Challenges
The app's vision is to help individuals of varying technological comfort adopt smart home practices that enhance their lives. By automating daily routines and reducing the mental burden of managing tasks, Smartify creates more time for meaningful activities.
Challenges
Technological Confidence
People often hesitate to engage with unfamiliar technologies.
Habit Integration
Introduce automated routines to reduce mental load and free up time.
Security & Privacy
Ensuring robust security features is crucial to building user trust.
Community Building
Fostering a community where users share reduces fear of new tech.
Opportunities
Step-by-Step Guidance
Provide clear instructions and support throughout the transformation process, building user confidence.
AI Integration
AI's emergence brings both fear and fascination, making it vital to harness technology positively amid uncertainties.
Holistic Solutions
Develop comprehensive solution that covers an entire journey from planning to management.
Customization
Offer varying levels of smart home integration, tailored to budget and preferences, with expert support available.
03
Survey
To understand smart home interests and challenges, I surveyed over 90 ages 25 to 63.
This research, guided by design Thinking and ideas for a one-stop app, aimed to:
High interest in smart home systems
A significant number of respondents expressed interest in smart home systems, with many finding the concept intriguing and a considerable portion being very enthusiastic about the technology.
04
User Persona &
Key Takeaways
Leveraging survey data, I defined detailed user personas allowing me to draw actionable insights that will influence the app and desired journey map:
User Onboarding Simplicity: intuitive setup with clear step-by-step guidance.
Personalization: There’s a strong demand for tailored recommendations.
Comprehensive Guidance: Users value step-by-step guidance not only for setup but also for making informed decisions.
“ I want a home that frees me from chores, so I can enjoy more time with my family”
05
User Journey Map: Current
To pinpoint where Smartify can make a difference, I mapped current and desired user journeys. This process highlighted unnecessary steps and ways Smartify can enhance daily tasks for a smoother experience.
.jpg)
Hero Does
Hero Thinks
Hero Feels
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Hero Does
Hero Thinks
Hero Feels
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Hero Does
Hero Thinks
Hero Feels
.jpg)
Hero Does
Hero Thinks
Hero Feels
Rethinking the Experience
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.jpg)
05
User Journey Map
To better understand users day-to-day tasks and where Smartify can make a difference, I created both current and desired user journey maps. This process helped me identify unnecessary steps and gain a deeper understanding of how Smartify can improve daily tasks, leading to a smoother user experience.
( smartify mobile & web )
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( smartify mobile & web )
01 / 01
You are now entering ( Wireframing ) section
06 / 08
06
Wireframing
( smartify mobile & web )
01 / 04
An essential step in the design process, One of the advantages of creating low-fidelity wireframes was establishing the site structure early on, while visualizing the app's layout and functionality.
It also allowd me to identify usability issues and ensure the design aligns with user needs.
PSSS....
Click &
Reveal
PSSS....
Click &
Reveal
06
PSSS....
Click &
Reveal
PSSS....
Click &
Reveal
Wireframing
Creating low-fidelity wireframes early on helped establish the site structure, visualize the app's layout, and identify usability issues, ensuring the design meets user needs.
07
Prototyping
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Let's make your home smart
Upgrade your home
Step by step, follow my lead
You are now entering ( Prototyping ) section
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Scan your room
Choose possible smart upgrades
07
Prototyping
( smartify mobile & web )
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After developing wireframes, I moved on to creating prototypes in Figma.
The visual design process evolved from mood boards and style tiles to a comprehensive UI kit, that led to the creation of the initial style guide.
follow installation steps
We are set!! Let's save automation
08
Conclutions
Creating Smartify has been an eye-opening journey, demonstrating how smart home technology can enhance daily life.
Initially, I was worried about the complexity, cost, and fitting into rental apartments. Research highlighted concerns like ease of use, privacy, and device compatibility with other systems.
Those insights shaped Smartify, an app that simplifies the transition to a smart home with tailored recommendations, and detailed installation instructions to create a guide.
If I had more time, I would develop tools that specifically target multiple space applications, simplify whole-home recommendations, and add community and budgeting features. I’d also improve onboarding for clarity and enhance customization so users can tailor the app from the start.
What I Learned 1 #
Keep It Simple
User-friendly interfaces is crucial, especially for this type of project.
What I Learned 2 #
Journey Maps Are Magic
Journey mapping is invaluable for identifying opportunities.
What I Learned 3 #
Keep an open mind
Initially, I approached the product with too concrete ideas.
